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Legal · Bhaiyaa

Privacy Policy

This Policy explains how Bhaiyaa collects, uses, stores, transfers and shares information about you when you access services or purchase items on the Bhaiyaa platform.

Bhaiyaa ("Company") is concerned about the privacy of its users (whether registered or unregistered) accessing services or purchasing items on the "Bhaiyaa" platform (including the website, mobile application or any other platform or tool developed by the Company) ("Platform").

The terms "We" / "Us" / "Our" refer to the Company and the terms "You" / "Your" / "Yourself" refer to the users (whether registered or non-registered).

The purpose of this Policy, as amended from time to time, is to give You an understanding on how We intend to collect, process, store, transfer and use the information that You provide to us. This Policy should be at all times read along with the Terms of Use of the Platform.

Kindly note that this Policy may be amended / updated from time to time at the Company's sole discretion. Upon amending / updating the Policy, We will accordingly amend the date mentioned below. We recommend that You regularly check this Policy to apprise Yourself of any updates. Your continued engagement with the Company will imply Your acceptance of such updates to this Policy. By indicating Your acceptance of this Policy on our application/website, You hereby consent to the collection, processing, usage, transfer of your personal information (including sensitive personal information) in accordance with this Policy.

The Company owns and operates the Platform to inter alia (a) facilitate opening of a digital store and sale and purchase of goods and services between the merchants and their respective end customers digitally through the Store, (b) provide invoice generation and related services to offline stores on boarded by the Company, through the Platform; (c) enable customers to make reservations with merchants or other service providers on boarded by the Company, through the Platform and provide ancillary services in relation to the same; and (d) provide services ancillary and complementary to the foregoing services ("Services").

On this page

  1. Personal Information Collected
  2. Geo Location Information
  3. Purpose for Collecting Your Information
  4. Sharing of Your Information
  5. Links to Third Party Websites
  6. Disclosures
  7. Security
  8. Data Protection Rights
  9. Period of Storage of Personal Information
  10. Contacting Us
  11. Consent

1. Personal Information Collected

"Personal Information" is data collected that can be used to uniquely identify or contact You. Personal Information for the purposes of this Policy may include Your name, address, telephone number, date of birth, gender, and e-mail address. In order to avail the Services, You may also be required to upload/share certain documents (for instance, Aadhaar, PAN Card, GST certificate, etc.), on the Platform and/or e-mail the same to the Company. Accordingly, the term "Personal Information" shall also include any such documents uploaded or otherwise provided by You.

Such Personal Information may be collected in various ways including during the course of You availing the Services (including at the time of making payment for the Services and the delivery of the products ordered). We may also receive and/or hold information about Your browsing history including the Uniform Resource Locator (URL) of the site that You visited prior to visiting the Platform as well as the Internet Protocol (IP) address of Your computer (or the proxy server You used to access the World Wide Web), Your computer operating system and type of web browser You are using as well as the name of Your Internet Service Provider (ISP). The Platform may use temporary cookies to store certain data (that is not Sensitive Personal Data or Information) that is used by Us for the technical administration of the Platform, research and development, and for user administration.

2. Geo Location Information

  1. 2.1The Company collects location data when You use our services to enhance Your experience by identifying nearby merchants and outlets where You can redeem vouchers or earn cashback. Your location may be determined through various methods, including: (a) GPS; (b) IP address; (c) sensor data from your device; (d) information about nearby entities, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices.
  2. 2.2The Company collects location data when You use our services to enhance Your experience by identifying nearby merchants and outlets where You can redeem vouchers or earn cashback. Your location may be determined through various methods, including: (a) GPS; (b) IP address; (c) sensor data from your device; (d) information about nearby entities, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices.
  3. 2.3The Company may request and track location-based information from Your mobile device to offer location-specific services. The Company may collect precise location data when the app is active, running in the background, or even when not directly in use, depending on Your device settings. The Company and Your device provide options to manage how and when Your location is collected to enhance Your experience on our platform.
  4. 2.4You can control our access to location data through Your device or browser settings. For instance, You can disable location services for our application in Your device's privacy settings. By granting us access, You acknowledge that the Company may access your geo-location at any time. You can modify or revoke this access at any time through your device's settings.

3. Purpose for Collecting Your Information

The Company collects Your Personal Information for various purposes, including the following:

  1. to facilitate Your use of the Platform and Your registration on the Platform;
  2. to enable the functioning of the Company's business and the Platform, including provision of Services and facilitating the delivery or provision of Services;
  3. to respond to Your inquiries or fulfil Your requests for information about the Services offered on the Platform;
  4. to provide You with Information about Services available on the Platform and to send You information, materials, and offers from the Company;
  5. to send You important information regarding the Platform, changes in Platform Terms of Use, policies and/or other administrative Information;
  6. to provide better services to You — from arranging basic details such as language spoken by You, which services You liked most useful or which services are available in Your current location;
  7. to send You surveys, newsletters, marketing or promotional communications that the Company believes may be of interest to You;
  8. to personalize Your experience on the Platform and other websites/platforms operated by the Company or Platforms associated with the Company by presenting advertisements, products and offers tailored to Your preferences;
  9. to help You address Your problems incurred on the Platform including addressing any technical problems;
  10. if You purchase any product or avail of any service from the Platform, to complete and fulfil Your purchase, for example, to have Your payments processed, communicate with You regarding Your purchase and provide You with related customer service;
  11. for proper administration of the Platform;
  12. to conduct internal reviews and data analysis for the Platform (e.g., to determine the number of visitors to specific pages within the Platform);
  13. to improve the services, content and advertising on the Platform;
  14. to protect the integrity of the Platform;
  15. to respond to judicial process, court orders, requisitions by law enforcement agencies, to establish or exercise our legal rights or defend against legal claims, or as permitted by law;
  16. to conduct analytical studies on various aspects including user behaviour, user preferences etc.;
  17. to brand owners who may need to contact customers who have bought products from the Platform; and
  18. for any other purpose after obtaining Your consent at the time of collection.

(Collectively referred to as "Purposes")

We may also remove all the personally identifiable information and use the rest of the data / information for historical or statistical purposes.

4. Sharing of Your Information

The Company may transfer, share, part with all or any of Your Information, across borders across the world with the Company's affiliates / agents / third parties / partners / banks and financial institutions for one or more of the Purposes or as may be required by applicable law. This may include without limitation, logistics service providers and payment service providers with whom the Company may engage for the purpose of fulfilment of Services and also entities that may offer certain discounts / coupons to the end customers of the Company.

You acknowledge that some countries where the Company may transfer Your Personal Information may not have data protection laws which are as stringent as the laws of Your own country. You acknowledge that it is adequate that when the Company transfers Your Personal Information to any other entity within or outside Your country of residence, the Company will place contractual obligations on the transferee which will oblige the transferee to adhere to the provisions of this Policy or Indian data protection regulation.

We may also disclose or transfer Your Personal Information, to another third party as part of reorganization or a sale of the assets or business of Company. Any third party to which the Company transfers or sells its assets will have the right to continue to use the Personal Information and/or other information that You provide to Us in a manner consistent with this Policy.

5. Links to Third Party Websites

Links to third-party advertisements and third-party website, applications, products or services may be displayed on the Platform which are operated by third parties and are not controlled by, or affiliated to, or associated with, the Company unless expressly specified on the Platform. The Company does not provide any of Your Personal Information to these third-party websites or advertisers.

The Company is not responsible for any form of transmission, whatsoever, received by You from any third-party website. Accordingly, the Company does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third-party websites, nor does the Company control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such third-party websites. The inclusion or exclusion does not imply any endorsement by the Company of the third-party websites, the website's provider, or the information on the website. The Personal Information provided by You to such third-party websites shall be governed in accordance with the privacy policies of such third-party websites and it is recommended that You review the privacy policy of such third-party websites prior to using such websites.

6. Disclosures

We may share Your Personal Information as follows:

  1. We share Personal Information with Government regulators and Government agencies as required under applicable law.
  2. We share Personal Information with third-party service providers solely to provide, maintain, host, and support the Platform. Where We provide Personal Information to third-party service providers to assist Us with the Platform, they are required to keep Your Personal Information confidential and secure and to use Personal Information to the minimum extent necessary.
  3. Where possible, the Company uses third party service providers to report system errors so that We can support and improve the Platform and in such instances the information sent to such third parties will not involve the use of Personal Information.
  4. We reserve the right to disclose Your Personal Information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law. Furthermore, where permitted or required by law, We may also disclose the information We collect from You where We believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of this Privacy Policy, or as evidence in litigation in which We are involved.
  5. We share Your Personal Information with our vendors, merchants, consultants, marketing partners, logistics or delivery partners and other service providers or business partners who work for Us or with Us through the Platform and are bound by contractual obligations to keep such Personal Information confidential and use it only for the purposes for which We disclose it to them and maintain the same level of data protection that is adhered to by Us. You expressly consent to the sharing of Your information with third party service providers, including payment gateways, to process payments and manage Your payment-related information.
  6. We share Your Personal Information for billing and collection purposes.
  7. The Platform may provide links to websites and other third-party content that is not owned or operated by the Company or subject to the Company's Privacy Policy. Please refer to the "Links to Third Party Websites" section above for more details.

7. Security

The security of Your Personal Information is important to Us. The Company strives to ensure the security, integrity and privacy of Your Personal Information and to protect Your Personal Information against unauthorized access or unauthorized alteration, disclosure or destruction. For this purpose, the Company adopts internal reviews of the data collection, storage and processing practices and reasonable security practices and procedures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where the Company stores Your Personal Information. You agree that such measures are secure and adequate.

While We will endeavor to take all reasonable and appropriate steps to keep secure any information which We hold about You and prevent unauthorized access, You acknowledge that the no electronic medium / security measure is 100% secure and that We cannot provide any absolute assurance regarding the security of Your Personal Information. In case of any breach of security in relation to Your Personal Information, we are not responsible or liable, provided (a) the security practices and procedures are in accordance with the foregoing paragraph, and (b) there is no fraud or wilful misconduct on the part of the Company. We are not responsible for any breach of security or for any actions of any third parties that receive Your Personal Information. The Company is not liable for any loss or injury caused to You as a result of You providing Your Personal Information to third party websites, even if links to such third-party websites are provided on the Platform.

8. Data Protection Rights

All the information provided to the Company by You, including Personal Information, is voluntary. You have the right to withdraw his/her/its consent at any time, in accordance with the terms of this Policy and the Terms of Use, but please note that withdrawal of consent will not be retrospective.

  1. If You need to access Your Personal Information, update or correct or request for withdrawal of Your Personal Information for any reason, You may send such requests, updates and corrections to the Company at "experts@bhaiyaa.com" and We may take all reasonable efforts to provide You with access to Your Personal Information and incorporate the changes within a reasonable period of time. Kindly note that the Company would retain Your previous Personal Information in its records subject to applicable law.
  2. You will have the option to not provide Your consent, or withdraw any consent given earlier, provided that the decision to not provide consent / withdrawal of the consent is intimated to Us in writing. If You do not provide Us Personal Information or withdraw the consent to provide Us with any of Your Personal Information at any point in time, We shall have the option not to provide the benefits for the purpose of which the said Personal Information was sought.

9. Period of Storage of Personal Information

Any Personal Information collected or processed in accordance with this Policy will be collected by Us, and retained on our behalf either by Us or with Amazon Web Services (AWS). Company will retain your Personal Information for as long as needed to fulfil the purpose for which it was collected and for any longer period thereafter in order to comply with applicable law. We may retain non-personally identifiable data indefinitely or to the extent allowed by applicable law.

10. Contacting Us

We can address any questions, comments and concerns that You may have about Our online privacy practices and policy. Please write to Shilpa Rao Kanuparti at experts@bhaiyaa.com.

If You find any discrepancies or have any grievances in relation to the collection, processing, storage, use, disclosure and transfer of Your Personal Information under this Policy, please contact Our Grievance Officer. We will endeavour to respond within an appropriate timeframe.

Sunil Srivastava — Grievance Officer
  • mailexperts@bhaiyaa.com

11. Consent

By clicking on the "I accept" button, You hereby consent to the collection, storage, processing and sharing of any or all of Your Personal Information by the Company as specified under this Policy. You acknowledge that You are providing Your Information out of Your free will.

You further consent to and authorise the Company to share and transfer any or all of Your Personal Information across borders and from Your country and jurisdiction (including India) to any other countries and jurisdictions across the world, with Our affiliates / agent / third party service provider / partners and other agencies for the Purposes as specified under this Policy.

You further consent to receiving notifications through text messages, emails and phone calls from the Company and its affiliates, agents, third party service providers, partners and other agencies in connection with any of the Purposes.

Last updated: August 6, 2024

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